Category: Public Relations

One of the most widely implemented and exciting areas of Public Relations is Planning & Executing PRs Campaigns. We cannot emphasize enough how important it is to plan ahead for your PR campaign. It is of paramount importance that the personnel tasked to plan & execute PR campaigns should know the best practices, the process, and how to measure the effectiveness of the campaign.

Participants on PROCLAD Academy’s Planning & Executing Public Relation Campaigns training course will learn the structure of a PR campaign and the steps involved in putting it together. They will learn to set-up objectives, develop strategy and create tactics. By attending this highly engaging and interactive course, participants will be guided through a road map which will give them the knowledge and skills necessary to plan and execute a successful PR campaign.

The key features of PROCLAD Academy’s Planning & Executing Public Relation Campaigns training course are:

• Planning and organizing
• Leading and directing
• Inspiring and building rapport
• Communication skills
• Analyzing and evaluating

Event management is a very powerful tool for transmitting organisational values and achieving objectives. Protocol refers to the rules of behaviour that should be followed when hosting events or interacting with government officials and other organisational leaders/representatives. Protocol also comprises matters of cultural etiquette. Including public relations in the event planning will help to promote the event effectively.

Participants on PROCLAD Academy’s Protocol, Public Relations & Event Management training course will develop and strengthen the management of protocol and event functions. They will learn the tips and be able to avoid the traps of organising efficient events. This training course will help them to extend and apply PR skills to promote successful events, and to identify risks and how to minimise the impact.

The key features of PROCLAD Academy’s Protocol, Public Relations & Event Management training course are:

• Develop and utilise the core PR skills for event promotion
• Apply the principles of project management to plan, organise, and conduct successful events
• Ensuring that the events at home and abroad achieve strategic objectives

The free flow of information, globalisation and the pace at which news is being disseminated via social media have made the fields of PR and Corporate Communications imperative for any business, government organisation or corporation. They are all finding themselves exposed to the speed of communication and the power of unchecked narratives channelled through the web.

This PROCLAD Academy training course will take the participants step-by-step through proven approaches to Public Relations & Corporate Communications. The training course will touch on the latest trends and techniques used today in the public relations and corporate communications while highlighting the shifts in the practice.

The key features of PROCLAD Academy’s Public Relations & Corporate Communications training course are:

• Planning, organizing and leading
• Controlling and evaluating
• Oral and written communication
• Building rapport
• Providing and receiving feedback