Course Outline

Course Outline

Service Quality & Customer Happiness: Building a Customer-Centric Organisation

Ref No. Dates Venue Fee (US$)  
CS 003 04 - 08 Aug 2019 Dubai 4500 Register
CS 003 08 - 12 Dec 2019 Dubai 4500 Register

Service Quality & Customer Happiness: Building a Customer-Centric Organisation

Introduction

It is essential to accurately measure what your customers want and to develop breakthrough strategies to serve their needs. The heart of any organisation can be found beating inside the walls of its customer service department. A satisfied customer's positive "word-of-mouth" endorsement is by far your company's greatest asset and most effective marketing strategy.

PROCLAD Academy’s Service Quality & Customer Happiness: Building a Customer-Centric Organisation training course gives delegates the best practices, communication skills, conflict resolution strategies, and customer satisfaction assessment tools they require to build a customer-centric organisation. Participants will discover how to use a variety of statistical methods to collect and measure key indicators to identify service quality gaps to improve customer service satisfaction.

The key features of PROCLAD Academy’s Service Quality & Customer Happiness: Building a Customer-Centric Organisation training course are:

  • Advanced measurement tools and statistical assessment methods to sample customer service standards
  • Develop conflict resolution skills to work with difficult or aggressive customers to creating win-win situations
  • Enhance communication and persuasion skills to improve customer relations
  • Incorporate best practices of customer service satisfaction surveys to build a more proactive, customer-centric organisation
  • Identify customer segments and service requirements for continuous improvement
Learning Objectives

By the end of PROCLAD Academy’s Service Quality & Customer Happiness: Building a Customer-Centric Organisation training course, participants will be able to:

  • Use comprehensive statistical measurement methods to sample and analyze customer satisfaction
  • Establish the importance of setting and reviewing customer service excellence standards
  • Communicate more effectively by utilizing active listening and questioning skills
  • Demonstrate how to deal with demanding or aggressive customers in a professional manner
  • List goal setting techniques and time management tips to increase productivity
Target Audience

PROCLAD Academy’s Service Quality & Customer Happiness: Building a Customer-Centric Organisation training course is intended for but not limited to:

  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Sales & Marketing Professionals
  • Public Relations Personnel
Training Methodology

PROCLAD Academy’s Service Quality & Customer Happiness: Building a Customer-Centric Organisation training course is highly interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, and breakout sessions designed to reinforce new skills.

Course Outline
  • Course overview and learning objectives
  • Why is measuring customer satisfaction important?
  • Breakout session: How to Use Customer Service to Increase Sales
  • Using the brainstorming technique to improve customer satisfaction
  • Breakout session: Brainstorming Ideas to Enhance the Customer Experience
  • Case study: Benchmarking Good and Bad Customer Service Providers
  • Customer service lessons from Taxi Terry
  • Going the Extra Mile to deliver customer service excellence
  • Your attitude makes a difference
  • The importance of teamwork and cooperation
  • Teambuilding and leadership exercise
  • Managing customer expectations
  • Common mistakes in customer satisfaction measurement
  • Best practices: Advanced Customer Satisfaction Measurement Tools
  • Interpreting body language gestures, eye movement, and handshake styles
  • Understanding various types of customers using DISC profiting model
  • Practical exercise: Determining Your DISC Profile
  • Developing your listening skills
  • Practical exercise: Listening Skills Survey
  • Questioning skills to uncover customer expectations and service requirements
  • Breakout session: Designing a Customer Satisfaction Measurement Survey
  • Best practices for recording and monitoring customer service issues
  • Empowering frontline employees to better serve their customers
  • Telephone tips to promote a professional image
  • The supervisor’s role in conflict resolution and service recovery
  • Managing emotions during stressful situations
  • Principles of persuasion: Negotiating win / win outcomes
  • Giving and receiving customer feedback
  • Evaluate service trends for performance improvement
  • Working with difficult or aggressive customers
  • Breakout session: Developing a Step-by-Step Process for Handling Customer Complaints
  • Service recovery role-play exercise: Working with Difficult or Aggressive Customers
  • Benchmarking the characteristics of customer-focused organisations
  • How well does your organisation communicate the importance of customer service
  • Does your mission statement reflect a commitment to customer satisfaction?
  • Case study: Xerox Five Pillars of Customer Focused Strategy
  • Overcoming communication barriers in the workplace
  • Serving internal and external customers
  • Your customer service is only as good as your worst employee
  • Case Study: Best Practices of Scandinavian Airlines and The Disney Corporation
  • Social media and PR damage control
  • Practical exercise: Developing a Plan of Action
  • Goal setting for personal development
  • Practical exercise: Time Management Survey
  • Time management tips to overcome procrastination and maximize productivity
  • The impact of stress on individual and team performance Stress management strategies for maintaining peak-performance
  • Course review and feedback