Protocol, Public Relations & Event Management

Introduction

Event management is a very powerful tool for transmitting organisational values and achieving objectives. Protocol refers to the rules of behaviour that should be followed when hosting events or interacting with government officials and other organisational leaders/representatives. Protocol also comprises matters of cultural etiquette. Including public relations in the event planning will help to promote the event effectively.

Participants on PROCLAD Academy’s Protocol, Public Relations & Event Management training course will develop and strengthen the management of protocol and event functions. They will learn the tips and be able to avoid the traps of organising efficient events. This training course will help them to extend and apply PR skills to promote successful events, and to identify risks and how to minimise the impact.

The key features of PROCLAD Academy’s Protocol, Public Relations & Event Management training course are:

• Develop and utilise the core PR skills for event promotion
• Apply the principles of project management to plan, organise, and conduct successful events
• Ensuring that the events at home and abroad achieve strategic objectives

Learning Objectives

By attending PROCLAD Academy’s Protocol, Public Relations & Event Management training course, participants will be able to:

• Arrange and provide protocol services including logistics requirements
• Plan, arrange and co-ordinate corporate events
• Arrange logistics services for organised events
• Communicate with the media
• Communicate with the internal and external community
• Identify risks and minimise the impact

Target Audience

PROCLAD Academy’s Protocol, Public Relations & Event Management training course is intended for, but not limited to:

• Protocol Officers/Executives and Assistants
• Event Officers/Executives
• Conference/Exhibition/Meetings Organisers and Assistants
• Customer Relations Officers/Executives and Assistants
• Public Relations Officers/Executives
• Communications Officers/Executives

Training Methodology

PROCLAD Academy’s Protocol, Public Relations & Event Management training course incorporates inspiring lectures with structured lessons from the learning manual along with comprehensive workshops & case studies; captivating PowerPoint slides with videos to enhance learning; ongoing discussions with action planning; ample time for Q&A; training activities to reinforce key concepts within a fun learning environment.

Course Outline