Planning & Executing Public Relation Campaigns

Introduction

One of the most widely implemented and exciting areas of Public Relations is Planning & Executing PRs Campaigns. We cannot emphasize enough how important it is to plan ahead for your PR campaign. It is of paramount importance that the personnel tasked to plan & execute PR campaigns should know the best practices, the process, and how to measure the effectiveness of the campaign.

Participants on PROCLAD Academy’s Planning & Executing Public Relation Campaigns training course will learn the structure of a PR campaign and the steps involved in putting it together. They will learn to set-up objectives, develop strategy and create tactics. By attending this highly engaging and interactive course, participants will be guided through a road map which will give them the knowledge and skills necessary to plan and execute a successful PR campaign.

The key features of PROCLAD Academy’s Planning & Executing Public Relation Campaigns training course are:

• Planning and organizing
• Leading and directing
• Inspiring and building rapport
• Communication skills
• Analyzing and evaluating

Learning Objectives

By attending PROCLAD Academy’s Planning & Executing Public Relation Campaigns training course, participants will be able to:

• Define PR concepts and differentiate it with advertising
• Explain the importance of organisational and corporate image
• Create and implement a PR campaign
• Understand the importance PR campaigns to strategic management
• Manage a crisis using PR campaigns
• Measure the effectiveness of PR campaigns

Target Audience

PROCLAD Academy’s Planning & Executing Public Relation Campaigns training course is intended for, but not limited to:

• PR Professionals
• Key personnel involved in creating and enhancing a positive image for their organisation
• PR specialists seeking to update skills as part of their professional development

Training Methodology

PROCLAD Academy’s Planning & Executing Public Relation Campaigns training course incorporates inspiring lectures with structured lessons from the learning manual along with comprehensive workshops & case studies; captivating PowerPoint slides with videos to enhance learning; ongoing discussions with action planning; ample time for Q&A; training activities to reinforce key concepts within a fun learning environment.

Course Outline