Course Outline

Course Outline

Strategy, Strategic Thinking & Business Planning

Ref No. Dates Venue Fee (US$)  
MG 007 15 - 19 Jun 2020 London 5000 Register
MG 007 20 - 24 Jul 2020 New York 5500 Register
MG 007 05 - 09 Oct 2020 Miami 5500 Register
MG 007 14 - 18 Dec 2020 London 5000 Register

Strategy, Strategic Thinking & Business Planning


It is a proven fact that strategic thinkers are amongst the most highly effective leaders. However in most organisations, strategic thinking or business planning is an activity that takes place annually or bi-annually. Leaders need to establish a strong line of sight from the corporate vision, all the way through to day-to-day actions that support the business strategy, and techniques to confidently engage with strategic thinking and business planning tasks.

PROCLAD Academy’s Strategy, Strategic Thinking & Business Planning training course seeks to embed strategic thinking in the daily practice of a leader, to ensure that strategy is updated on an ongoing basis. Participants on this training course will be able to identify the difference between strategic thinking and strategic planning, and able to practice essential tools for both strategic thinking as well as for creating strategic plans.

The key features of PROCLAD Academy’s Strategy, Strategic Thinking & Business Planning training course are:

  • Provide a sense of direction for the organisation
  • Implement or improve the strategic process
  • Robust frameworks to formulate and develop plans
Learning Objectives

Participants on PROCLAD Academy’s Strategy, Strategic Thinking & Business Planning training course will be able to:

  • Apply strategic thinking to analyse current environment and determine organisational ambition
  • Employ the strategic management process to best achieve the desired ambition
  • Assess and choose strategies that create a sustainable competitive advantage
  • Determine strategic objectives, Key Performance Indicators (KPIs) and ‘SMART’ targets
  • Convert strategic plans to business plans through strategic initiatives and sequencing activities
  • Participate in the performance management cycle to ensure proper execution of strategies
Target Audience

PROCLAD Academy’s Strategy, Strategic Thinking & Business Planning training course is suitable for all personnel with little to no prior experience to strategic management, and is primarily intended for:

  • Chief Executive Officers
  • Chief Financial Officers
  • Vice Presidents
  • Programme Managers
  • Marketing/IT/HR Managers
Training Methodology

PROCLAD Academy’s Strategy, Strategic Thinking & Business Planning training course will be delivered using audio-visual aids, lectures, discussions, syndicate work, case studies and exercises to stimulate learning.

Course Outline
  • The strategic management process
  • Strategic thinking versus strategic planning
  • Benefiting from strategic management
  • Evolution of strategic models
  • Moving from strategy to organizational planning
  • The strategic analysis
  • Creating and capturing value
  • Conducting a SWOT analysis
  • Plotting a SWOT analysis
  • Fundamentals of PEDESTL framework
  • Using vision and mission statements
  • Definition of vision
  • Definition of mission
  • Formulating vision and mission statements
  • Embracing organizational values
  • Communicating the vision, mission and values
  • The primary goals of competitive strategy
  • The strategy pyramid
  • Innovating in the industry value chain
  • Developing a competitive advantage

Strategic objectives, KPIs and targets

  • Ensuring strategic alignment in the organization
  • Developing effective strategic objectives
  • Using the Balanced Scorecard (BSC)
  • Creating Critical Success Factors (CSFs)
  • Using Key Performance Indicators (KPIs)
  • Characteristics of the right KPIs
  • Developing different types of KPIs
  • Setting SMART targets
  • Cascading from vision to action plans
  • Criteria for effective action plans
  • Developing strategic initiatives
  • Operational KPIs and the constraints
  • Developing departmental plans
  • Managing the execution of strategy
  • KPI dashboard reporting
  • Barriers to strategy execution