Event management is a very powerful tool for transmitting organisational values and achieving objectives. Protocol refers to the rules of behaviour that should be followed when hosting events or interacting with government officials and other organisational leaders/representatives. Protocol also comprises matters of cultural etiquette. Including public relations in the event planning will help to promote the event effectively.
Participants on PROCLAD Academy’s Protocol, Public Relations & Event Management training course will develop and strengthen the management of protocol and event functions. They will learn the tips and be able to avoid the traps of organising efficient events. This training course will help them to extend and apply PR skills to promote successful events, and to identify risks and how to minimise the impact.
The key features of PROCLAD Academy’s Protocol, Public Relations & Event Management training course are:
- Develop and utilise the core PR skills for event promotion
- Apply the principles of project management to plan, organise, and conduct successful events
- Ensuring that the events at home and abroad achieve strategic objectives